注册 登录  
 加关注
   显示下一条  |  关闭
温馨提示!由于新浪微博认证机制调整,您的新浪微博帐号绑定已过期,请重新绑定!立即重新绑定新浪微博》  |  关闭

早DD的小鸭天地

Joedy & IELTS

 
 
 

日志

 
 

早D答疑之--advertising medium  

2009-06-25 22:19:01|  分类: 早DD答疑 |  标签: |举报 |字号 订阅

  下载LOFTER 我的照片书  |

有个小鸭问到the difference between TV commericials and advertisements on magazines

JOEDY现在跟大家对比一下在不同的媒体上做广告的不同咯

 

Newspapers.

Advantages

  • readers can go back to the message again and again if so desired. 
  • Free help in creating and producing ad copy is usually available 

        Disadvantages

  • Poor photo reproduction limits creativity 
  • newspapers are usually read once and then discarded. 
  • With the increasing popularity of the Internet, newspapers face declining readership and market penetration. A growing number of readers now skip the print version of the newspaper (and hence the print ads) and instead read the online version of the publication.

Magazines

 Magazines are a more focused, albeit more expensive, alternative to newspaper advertising.

Advantages

  • Better quality paper permits better color reproduction and full-color ads 
  • The smaller page (generally 8 ?by 11 inches) permits even small ads to stand out

Disadvantages

  • There is limited flexibility in terms of ad placement and format. 
  • Space and ad layout costs are higher

Radio

Advantages

  • Radio is a universal medium enjoyed by people at one time or another during the day, at home, at work, and even in the car. 
  • Free creative help is often available 

Disadvantages

  •  Listeners cannot go back to the ads to go over important points 
  • Ads are an interruption in the entertainment. Because of this, a radio ad may require multiple exposure to break through the listener's "tune-out" factor and ensure message retention 
  • Radio is a background medium. Most listeners are doing something else while listening, which means that your ad has to work hard to get their attention

Television

Advantages

  • Television  can reach large numbers of people on a national or regional level in a short period of time 
  • Independent stations and cable offer new opportunities to pinpoint local audiences 
  • Television being an image-building and visual medium, it offers the ability to convey the message with sight, sound and motion

Disadvantages

  • Message is temporary, and may require multiple exposure for the ad to rise above the clutter 
  • Ads on network affiliates are concentrated in local news broadcasts and station breaks 
  • Limited length of exposure, as most ads are only thirty seconds long or less, which limits the amount of information
  • Relatively expensive in terms of creative, production and airtime costs

Direct Mail.

 Direct mail, often called direct marketing or direct response marketing, is a marketing technique in which the seller sends marketing messages directly to the buyer. Direct mail include catalogs or other product literature with ordering opportunities; sales letters; and sales letters with brochures.

Advantages

  • Your advertising message is targeted to those most likely to buy your product or service. 
  • Marketing message can be personalized, thus helping increase positive response. 
  • You have total control over the presentation of your advertising message. 

Disadvantages

  • Some people do not like receiving offers in their mail, and throw them immediately without even opening the mail. 
  • Resources need to be allocated in the maintenance of lists, as the success of this kind of promotional campaign depends on the quality of your mailing list
  • Can be expensive, depending on your target market, quality of your list and size of the campaign.

  评论这张
 
阅读(302)| 评论(0)
推荐 转载

历史上的今天

评论

<#--最新日志,群博日志--> <#--推荐日志--> <#--引用记录--> <#--博主推荐--> <#--随机阅读--> <#--首页推荐--> <#--历史上的今天--> <#--被推荐日志--> <#--上一篇,下一篇--> <#-- 热度 --> <#-- 网易新闻广告 --> <#--右边模块结构--> <#--评论模块结构--> <#--引用模块结构--> <#--博主发起的投票-->
 
 
 
 
 
 
 
 
 
 
 
 
 
 

页脚

网易公司版权所有 ©1997-2017